Over the past three weeks I've focused on the individual OT campaigns the great thing about each individual campaign is they are all apart of a larger campaign called Made Of Japan.
This campaign was disseminated across a number of communication channels which included digital, print and social media. As seen in the previous blogs OT have used print advertising for flyers and posters which were strategically placed in their distribution outlets, Ryu Itadani painted the Mexico '66 which was then showcased at major art galleries across Europe. They have advertisement which was shown on YouTube and Japanese TV and they utilized social media to gain momentum for their campaigns.
The overall campaign was successfully integrated across a number of communication channels demonstrating they have sound knowledge of an Integrated Marketing Communications campaign.
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